Friday, April 29, 2011

Today at Love Token we made a big donation to Goodwill. 5 giant boxes of designer clothing will soon be arriving at the Carthay donation center. Come to find out Love Token and designer Briana Morrison in particular are very involved with different charities around Los Angeles.



Besides donating to Goodwill Love Token has also sent items to Good Shepard. Good Shepherd is among the nation's first domestic violence shelters and opened its doors in 1977. The Sisters of the Good Shepherd strive to break the cycle of domestic violence by healing its survivors with therapy, legal advocacy, and enrichment programs for mothers and children. It is a small facility which rehabilitates a dozen families at a time from the day they enter until they are reestablished in their communities. The program includes training for mothers and educational facilities for children and adolescents. Good Shepherd depends entirely on private funding and volunteers. You can donate on line and you can even check out their wish list which includes items like a digital camera, art supplies, and pre-paid phone cards.  http://www.goodshepherdshelter.org/Volunteers.html



They say there's no such thing as a free lunch but at The Hippie Kitchen in downtown Los Angeles they serve free afternoon meals on Tuesdays, Thursdays, and Saturdays. Briana can often be seen volunteering here. The Hippie Kitchen is part of the Los Angeles Catholic Worker an organization that has recently been receiving pressure from LAPD to stop serving free meals out of their vans citing minor health code violations. LACW follows Catholic tradition only loosely and is not boxed in by the institution of the church. A quick view of their photo gallery reveals celebrations for both Easter and The Seder. The folks at LACW are also political activists who protest war and excessive military spending. They even publish The
Catholic Agitator written, designed, and edited by community members. At the Hippie Kitchen up to 2000 guests each day eat their nutritious and tasty meal in an outdoor garden maintained by volunteers. To become a volunteer or make a donation, visit  http://lacatholicworker.org/visiting-and-volunteering



The fashion industry is often viewed as being superficial and selfish. Love Token will continue working with local Los Angeles charities to help balance out this misconception.

Friday, April 22, 2011

New York, New York!


New York,

New York!

 We're bustling around the office today getting ready for Moda Manhattan where Love Token will be showing our Fall 2011 collection! After a huge success at the Vegas show we're pretty confident this is going to be another smash hit!  I wish I could show you photos but the line is top secret for now! What I can tell you is that The California Market Center (www.californiamarketcenter.com) LOVES our Spring line! Here's what they said about us on a recent blog post entitled Swoon-Worthy Summer Wear by Love Token: "Love Token's sweet summery designs radiate California cool with flowy tops, silk blouses and maxi dresses, the must-have item of the season, all made from breathable linens and light weight fabrics. Perfect for a beach cover up or Memorial Day BBQ, these pieces will transition through the Spring and Summer months perfectly."  ....Like I've been saying all along! Here are just a couple examples:


Long cotton linen vest sweater with ruffled edging. Can be closed in the front with a broach or blanket pin or even cinched with a belt. Available in black, white, kiwi, and yellow.
LT02-09




Super silky tunic top with hand sewn metal bead details at neck line and side seams Available in black, kiwi, fuchsia, blue, and ivory


So if you're in the Big Apple for the trade shows stop by booth 428 at Moda to check out the upcoming fall styles.


Friday, April 15, 2011


So, I'd like to talk to you about silk.
People love to blend silk with everything from cotton to velvet. They crinkle it, suede it, embroider it, and brush it. It is considered the most luxurious textile on the planet.

Raw silks

The details of silk's history are not always agreed upon since it was kept secret for so long. Essentially Silk production was discovered by the Chinese thousands of years ago and has been used in textiles ever since. The Silk Road opened trade to Europe and Africa and much later to the West.


Lady Hsi-Ling-Shih

Originally worn only by Emperors, silk has become an amazingly versatile textile. It is used in everything from lingerie to long johns. There are ceaseless possibilities for blending silk with other textiles thereby adding an element of luxury to an otherwise simple fabric. One of the best examples of this is silk cotton. This blend offers an understated elegance that is also very practical and can be used for any garment. The silk fibers lend a subtle sheen to the cotton and give it a softer drape and feel.


An Emperor's Robe


And it just so happens that many of Love Token's spring tops use this sumptuous yet pragmatic blend. Here is my favorite example:

Style number LT44-02

This top feels like the softest cotton shirt you've ever worn. The top-stitched pin tucks at the front are echoed on the center back and the waist is slightly empired so its flattering on any body type. the rolled sleeve cuffs give it a casual feel and the beautiful trim at the bottom makes it very feminine. Since the top is not body conscious its best worn with leggings or fitted jeans. Even a cute denim mini skirt with tall boots or sandals will work. The photo shows the shirt in navy but its also available in kiwi green and off white. Keep in mind the sheerness of the top and perhaps pair it with a simple tank.

Friday, April 8, 2011

Love Token on HauteLook!

Very exciting news! Starting April 12th Love Token can be found on sample sale website HauteLook! 


Tim is proud of us!

A leader in online retail HauteLook offers 50-75 percent off retail prices on rarely discounted designer brands such as Chanel, Rock and Republic, Decadestwo, Jovovich-Hawk and many, many more.



Mohawk shoes by DecadesTwo

You get all the benefits of finding great designer items at sample sale prices without the potential for sample sale drama or the often limited sample sale sizes. These 48 hour "flash sales" make hard to get labels more accessible to everyone in these belt-cinching, wallet draining times. You can find contemporary fashions for women, men, and kids and even great deals on travel getaways. I found a discount for a getaway to South Coast Resort and Spa in Temecula for $133/night!


South Coast Resort and Spa


You'll also see home items from popular movies and TV shows at amazon prices to wall art by Parvez Taj who uses special UV cured inks layered with photography and water paints to create unique compositions.


Art by Parvez Taj

HauteLook also hosts periodic sweepstakes and streams video from behind the scenes at fashion shows. You can even find exclusive interviews with designers revealing the inspiration for their current season. The site's home page will remind you of events ending soon and will also alert you to upcoming events a few days in advance. The way it works is you go to http://www.hautelook.com/ and sign up! In no time you can begin to sprinkle your wardrobe with unique designer pieces. Membership is gratis and so are the bragging rights!

Catherine Baba: Style Maven of Paris

Love Token will be offering Spring items including luxurious silk cotton tops in bright colors inspired by the designer's experience in India.

Maxi Dress by Love Token in pink

Friday, April 1, 2011

Out Like A Lamb


Finally! Spring has arrived!


...and as we all know Spring weather can be a bit unpredictable! This slightly cropped, short sleeved jacket offers a great layering option perfect for this time of year. It has volume in the front right where you want it and flatters the figure with a high waisted tie belt and button closure. This jacket looks great layered with a brightly colored tank and its really lovely how the ruffles frame the face. This particular style is available in the ivory white pictured above as well as black which looks especially sharp with a high waisted pencil skirt. The fabrication is so soft I just want to touch it all day! I was surprised to find that it's polyester. It truly looks and feels like a rich silk!